THE ROLE OF DIGITAL MARKETING TOOLS IN ENHANCING REGIONAL TOURISM DEVELOPMENT
DOI:
https://doi.org/10.5281/zenodo.17447819Keywords:
traditional marketing, digital marketing, tourism marketing, digital technologies, content marketing, social media marketing, SEO, influencer marketing, regional development.Abstract
The article examines the current level of knowledge and practical application of digital marketing tools in thedevelopment of regional tourism. In particular, it explores the role of digital technologies in shaping the image of tourist
destinations, attracting potential visitors, and improving communication between tourism service providers and customers.
The research analyzes existing academic studies and practical cases to identify both achievements and challenges in the
implementation of digital marketing in the tourism sector.
Special attention is given to the effectiveness of such instruments as content marketing, social media platforms, search
engine optimization (SEO), online advertising, and influencer marketing in promoting regional tourism products and
services. The study also highlights the importance of integrating traditional and digital marketing approaches to create a
sustainable and competitive tourism marketing strategy.
Based on the fndings, the article identifes opportunities for regional tourism development through the application of
innovative digital tools, emphasizing the need for capacity building, professional training, and infrastructure improvement
to enhance the visibility and attractiveness of regional destinations in the global tourism market.
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