IMPROVING MARKETING MANAGEMENT AT THE ENTERPRISE
DOI:
https://doi.org/10.5281/zenodo.17443719Keywords:
Enterprise, competition, management system, goods, demand, supply, sales, efciency.Abstract
This article considers the importance of marketing principles in modern management theory, revealing thecontent of the analytical function, determining the main directions and indicators of marketing analysis, developing ways
to improve marketing analysis in manufacturing enterprises.
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