RUZIEV , Bakhtiyor. DIGITAL MARKETING INTEGRATION, KPI ARCHITECTURE AND CAUSAL EVALUATION OF ENTERPRISE COMPETITIVENESS IN EMERGING MARKETS: A CONCEPTUALMETHODOLOGICAL FRAMEWORK FOR UZBEKISTAN. Innovation Science and Technology, Tashkent, Uzbekistan, v. 2, n. 5, 2026. DOI: 10.5281/zenodo.20456357. Disponível em: https://www.ist-journal.uz/index.php/IST/article/view/882. Acesso em: 13 oct. 2026.