SHARIPOVA , Shahlo. THE NATURE AND ESSENCE OF DIGITAL TRANSFORMATION PROCESSES IN MASS MEDIA ORGANIZATIONS. Innovation Science and Technology, Tashkent, Uzbekistan, v. 2, n. 5, 2026. DOI: 10.5281/zenodo.20275698. Disponível em: https://www.ist-journal.uz/index.php/IST/article/view/828. Acesso em: 15 oct. 2026.