BOBOMURODOV , Qayimjon. DEVELOPMENT OF EFFECTIVE ORGANIZATIONAL-ECONOMIC MECHANISMS FOR TRANSITION TO THE INNOVATIVE MARKETING CONCEPT IN ENTERPRISES UNDER DIGITAL TRANSFORMATION. Innovation Science and Technology, Tashkent, Uzbekistan, v. 2, n. 4, 2026. DOI: 10.5281/zenodo.19674800. Disponível em: https://www.ist-journal.uz/index.php/IST/article/view/762. Acesso em: 14 oct. 2026.