SAFAROV BAKHTIYOR DZHURAKULOVICH; KODIROVA ZULHUMOR NAMAZOVNA; RAKHMONOVA ZILOLA. WAYS TO IMPROVE THE EFFICIENCY OF USING INNOVATIVE MARKETING STRATEGIES IN RETAIL ENTERPRISES. Innovation Science and Technology, Tashkent, Uzbekistan, v. 1, n. 2, p. 43–47, 2025. DOI: 10.5281/zenodo.17417804. Disponível em: https://www.ist-journal.uz/index.php/IST/article/view/40. Acesso em: 15 oct. 2026.