HOJIYEVA, Iroda Avezovna. CONSUMER TRUST AND COMMUNICATION VALUE IN PERSONALIZED DIGITAL MARKETING: A METHODOLOGICAL FRAMEWORK FOR MARKETING COMMUNICATIONS MANAGEMENT. Innovation Science and Technology, Tashkent, Uzbekistan, v. 2, n. 9, p. 515–518, 2026. DOI: 10.5281/zenodo.23155111. Disponível em: https://www.ist-journal.uz/index.php/IST/article/view/1251. Acesso em: 14 oct. 2026.