MUROD BATIROVICH KHIDOYATOV. PROSPECTS AND EFFECTIVENESS OF IMPLEMENTING MOBILE MARKETING TECHNOLOGIES IN HIGHER EDUCATION INSTITUTIONS. Innovation Science and Technology, [S. l.], v. 1, n. 5, p. 18–22, 2025. DOI: 10.5281/zenodo.17443519. Disponível em: https://www.ist-journal.uz/index.php/IST/article/view/122. Acesso em: 19 apr. 2026.