YUSUPOVA , Mokhinur. THE ROLE OF FASHION ELEMENTS IN THE FORMATION OF A NATION BRAND: A CONCEPTUAL FRAMEWORK AND RESEARCH METHODOLOGY. Innovation Science and Technology, Tashkent, Uzbekistan, v. 2, n. 9, p. 277–286, 2026. DOI: 10.5281/zenodo.22804720. Disponível em: https://www.ist-journal.uz/index.php/IST/article/view/1167. Acesso em: 15 oct. 2026.