THE EFFECT OF STABLE AND DYNAMIC PRICING ON CONSUMER BEHAVIOR
DOI:
https://doi.org/10.5281/zenodo.20138631Abstract
This article empirically examines the impact of stable and dynamic pricing models on consumer
behavior. The findings show that a stable pricing model strengthens consumer trust and brand loyalty, whereas
a dynamic pricing model increases short-term purchase intentions. The study substantiates the importance of
balancing long-term and short-term factors when developing a pricing strategy.
Keywords
pricing strategy, stable pricing, dynamic pricing, consumer behavior, price fairness, brand loyalty.References
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