FINTECH TRENDS: NEW TOOLS FOR ATTRACTING FINANCING IN THE CONTEXT OF DIGITAL TRANSFORMATION
DOI:
https://doi.org/10.5281/zenodo.18013133Abstract
This article explores contemporary fintech trends and new funding tools that have emerged in the context of
accelerated digital transformation. Key technologies—blockchain, artificial intelligence, crowdfunding, crowdlending, asset
tokenization, and digital platforms—are analyzed, along with their impact on capital accessibility and the transformation of
financial markets. Particular attention is paid to changes in investment models, the transition to a platform economy and
decentralized forms of financing, and fintech development trends.
Keywords
fintech, digital transformation, investment, crowdfunding, blockchain, artificial intelligence, asset tokenization, fintech ecosystem, financial innovation, digital economyReferences
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