STRATEGIC DIRECTIONS AND DESCRIPTION OF DEVELOPING SERVICE TYPES PROVIDED IN PILGRIMAGE TOURISM
DOI:
https://doi.org/10.5281/zenodo.17447354Keywords:
pilgrimage tourism, service types, strategic development, infrastructure, innovation, governance, sustainability, cultural valueAbstract
This article explores the key strategic directions for the development of diverse service types in pilgrimage
tourism. It focuses on improving infrastructure, governance, marketing, innovation, sustainability, and community
engagement. The study emphasizes the importance of enhancing the overall quality, accessibility, and cultural value of
pilgrim destinations to better meet the needs of both domestic and international visitors. By addressing these areas, the
article aims to provide a comprehensive framework for advancing pilgrimage tourism in a modern and inclusive manner.
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