TOURISM MANAGEMENT IN CHINA AND UZBEKISTAN: COMPARATIVE INSIGHTS INTO HERITAGE, POLICY, AND POST-COVID RECOVERY (2019–2026)
DOI:
https://doi.org/10.5281/zenodo.17444064Keywords:
Tourism development, cultural heritage, China, Uzbekistan, comparative analysis, post-pandemic recovery, Silk Road tourism, policy reform.Abstract
This article presents a comparative study of tourism development strategies in China and Uzbekistan from
2019 to 2026, with a focus on post-pandemic recovery, heritage tourism, and institutional transformation. By combining
statistical trend analysis and policy review, the paper explores how China’s advanced, tech-integrated tourism economy
contrasts with Uzbekistan’s emerging heritage-based model. The study highlights differences in visitor flows, governance
structures, and digital readiness, while offering recommendations for sustainable growth, infrastructure enhancement,
and cross-border cooperation. This comparative perspective provides insights into how two countries-one established,
the other ascending-can jointly shape the future of regional tourism in Central Asia.
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