WAYS TO IMPROVE THE EFFECTIVENESS OF SOCIAL NETWORKS IN THE DEVELOPMENT OF TOURISM
DOI:
https://doi.org/10.5281/zenodo.17443991Keywords:
travel blogs, forums, social networks marketing, business, internet.Abstract
The rise of social networks and global digitalization has brought about significant transformations across
various aspects of society, including tourism. The growing prominence of information platforms with traveler-generated
content has shifted scientific research towards understanding the pivotal role of social networks in travel planning.
Social networks increasingly influence tourist decisions regarding destinations, accommodations, and types of travel
experiences. Typically, potential tourists are guided by engaging stories, vibrant images, reviews, public opinions, and
other user-generated content available online. The article examines the impact of social networks, such as travel blogs
and forums, on contemporary society.
References
Burnatseva, E. R. Influence of social and demographic factors on development trends of international tourism and hotel
business // Marketing of services. — 2011. — № 4 (28). — P. 280-293.
Cetron, M. J. 10 Travel Trends // Travel Weekly. — 11.06.2008. — P. 1.
Internet in Russia in 2017. State, trends and prospects of development. Industry report of Federal Agency for press
and mass communications. — M., 2018.
Veselov, S. V. Digital-transformation of education in communication and advertising industry // Proceedings of 23rd
international scient.-methodolog. conf. of heads of departments of marketing, advertising, PR, design and related
areas. — M., 2019.
Digital Society Index, 2018. Framing the future. Dentsu Aegis Network. 2018.
Baumgarten, L. V. Analysis of marketing concepts in hotel business. — 2015. — № 2. — P. 110-117.
Skobenko, S. V. Internet marketing for hotels: opportunities, solutions and experience // Internet marketing. — 2015.
— № 2 (86). — P. 86-94.
