IMPROVING METHODS FOR ENHANCING MANAGEMENT EFFICIENCY IN THE SERVICES SECTOR THROUGH DIGITAL TECHNOLOGIES
DOI:
https://doi.org/10.5281/zenodo.23141871Abstract
The mechanism through which digital technologies affect management efficiency in the service sector is examined. Three levels of digitalisation — automation, data-driven management and platformisation — are identified, and methods for improving management efficiency at each level are substantiated. The study proposes a digital maturity index (DMI) and an econometric model designed to measure the impact of digitalisation on management efficiency. In addition, the forms in which the “digital productivity paradox” manifests itself in the national context are analysed.Keywords
digital technologies, digital transformation, management efficiency, service sector, digital maturity index, platform economy, data-driven management, productivity paradoxReferences
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